Sales Executive Jobs in UAE | Safco Fresh
Join Safco Fresh as a Sales Executive. Requires proven sales experience in Fruits & Vegetables / Fresh Produce industry within the HoReCa segment. UAE driving licence mandatory.
About Safco Fresh
Preferred supplier to the Foodservice and HoReCa industrySafco journey started in 1994, as a family-owned business with the vision and determination to diversify its wings to all major food segments. Since inception, Safco has established and built its business model by maintaining long term relationships with their clients, suppliers and business partners. Highly trusted and well recognized for our commitment to quality, Safco prides itself at being a preferred supplier to the Foodservice and HORECA industry in UAE and internationally.
On 10th October 2023, a pivotal and landmark day in Safco's history as we joined Silal's family. This strategic investment allows both parties to join forces and enhance footprint and market presence in the UAE food distribution and beyond.
Job Overview
Job Summary
Safco Fresh is looking for an experienced and motivated Sales Executive to join our growing team in the UAE. The ideal candidate will be responsible for driving sales, developing new business opportunities, and strengthening relationships with existing customers across the Foodservice and HoReCa sector. Candidates must have proven and relevant sales experience in the Fruits & Vegetables / Fresh Produce industry, specifically within the HoReCa segment, and a strong understanding of the UAE market with an established network of hotels, restaurants, and catering companies.
Key Responsibilities
- Drive sales and develop new business opportunities in the Foodservice and HoReCa sector.
- Strengthen relationships with existing customers including hotels, restaurants, and catering companies.
- Achieve sales targets and develop long-term business relationships.
- Identify and pursue new business opportunities in the UAE market.
- Provide excellent customer service and market insights.
- Collaborate with internal teams to ensure customer satisfaction.
Qualifications & Requirements
The ideal candidate for this Sales Executive vacancy in UAE must meet the following criteria:
Mandatory Qualifications
- Proven and relevant sales experience in the Fruits & Vegetables / Fresh Produce industry.
- Experience specifically within the HoReCa segment (Hotels, Restaurants, Cafeterias, Catering).
- Strong understanding of the UAE market.
- Established network of hotels, restaurants, catering companies and other foodservice customers.
- Excellent communication and negotiation skills.
- Valid UAE driving licence is mandatory.
How to Write a Strong CV for This Role
- 1Highlight your Fruits & Vegetables / Fresh Produce sales experience specifically within the HoReCa segment.
- 2List key UAE market accounts and clients such as hotels, restaurants, and catering companies you have worked with.
- 3Include keywords like "Sales Executive", "Fresh Produce", "HoReCa", "Fruits & Vegetables", "UAE" for ATS.
- 4Quantify your achievements such as "grew sales by X%" or "acquired X new clients".
- 5Keep it to 1–2 clean pages — recruiters scan in 30 seconds.
- 6Send your CV as a PDF to preserve formatting on every device.
Frequently Asked Questions
How do I apply for the Sales Executive position?
To apply, send your CV to careers@safcointl.com with the subject line "Sales Executive – Safco Fresh".
What is the most important requirement for this role?
The most critical requirements are proven sales experience in Fruits & Vegetables / Fresh Produce within the HoReCa segment, a strong UAE market network, and a valid UAE driving licence.
Is UAE driving licence required for this position?
Yes, a valid UAE driving licence is mandatory for this position.
What is the job location?
The position is based in the UAE.
When is the joining date?
We are looking for immediate joiners. Please ensure your availability before applying.
