Hiring: Copywriter | Al Marwan Group | Dubai

  

Description

We looking for a professional ,talented and creative candidate to play a crucial part in driving revenue growth by crafting compelling and persuasive content. you will contribute to the execution of strategic marketing initiatives, ensuring the alignment of integrated marketing strategies with our brand objectives. Through your exceptional copywriting skills, you'll create content that resonates with our target audience and supports our company's mission, ultimately contributing to our overall revenue growth.

Join our team at Al Marwan Group and experience a unique opportunity to shape your skills while embarking on an exciting journey of continuous learning across a wide range of diverse sectors. Our core mission is to empower our team to explore, innovate, and thrive. We take immense pride in offering our employees an exceptional work environment, where career growth is not just encouraged but celebrated. With competitive salary packages, comprehensive visa and insurance benefits, and an unwavering commitment to learning and development. All of this and more position us as the prime choice for those aspiring to advance their careers.

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Responsibilities

• Develop and write high-quality and engaging content, including blogs, articles, website copy, product descriptions, and marketing materials for the heavy equipment industry.
• Create persuasive copy that aligns with SEO and keyword strategies to enhance online visibility and drive organic traffic.
• Craft bilingual content in Arabic and English, ensuring accuracy, cultural relevance, and appropriate tone for each audience.
• Utilize e-commerce best practices to optimize product descriptions and copy, facilitating user understanding and conversion.
• Collaborate with digital marketing teams to understand campaign objectives, target audiences, and tailor copywriting to specific marketing channels.
• Conduct thorough research on industry trends, target audience preferences, and competitors to develop content that stands out and resonates.
• Adapt writing style and tone to suit different platforms and channels, including social media, blogs, emails, and more.
• Collaborate with graphic designers and content creators to ensure a seamless integration of copy and visuals.
• Incorporate persuasive and relevant (CTAs) to drive user engagement and conversions.
• Develop a deep understanding of SEO principles, meta tags, and optimization techniques to enhance content's search engine rankings.
• Monitor and analyze content performance using relevant metrics and provide insights for continuous improvement.
• Stay updated with digital marketing trends, content marketing strategies, and industry developments to continuously enhance copywriting practices.

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Requirements

• Bilingual [English & Arabic]
• 3+ years of experience in copywriting
• Proven experience as a Copywriter with a portfolio showcasing diverse copywriting samples.
• Excellent command of English and Arabic languages, with the ability to switch between both seamlessly.
• Proficiency in using SEO techniques and incorporating keywords effectively.
• Strong understanding of e-commerce best practices and the role of persuasive copy in driving conversions.
• Familiarity with meta tags, meta descriptions, and optimizing content for search engines.
• Solid understanding of different digital platforms and channels, tailoring copy accordingly.
• Ability to work collaboratively in a fast-paced, dynamic team environment.
• Exceptional communication, editing, and proofreading skills.
• Creative thinking and a strong attention to detail.

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About Company:

Since its inception in 1978, Al Marwan Group has been offering unparalleled services to the construction, heavy equipment, investment, hospitality, and real estate sectors.

As a key player in the construction, machinery, and real estate industries with an expertise spanning 5 decades, Al Marwan Group has received the title of 2023 Sharjah’s leading hotel, Category A contractor unlimited, and 2023 heavy equipment rental company in GCC.

Throughout its years in business, Al Marwan Group has become a trusted partner of private and public sector entities, and has helped key brands achieve success in the GCC.

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How to Apply?

To be considered for any career position at Al Marwan Group, please apply through the application form or send your updated CV in Word or PDF format to Here

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